Monarrch announces AI royalty technology to protect creator earnings
Monarrch launches AI royalty company
AI-generated music literally rattles the industry. New tracks duplicate artists’ voices and styles, creating copyright upheaval and sparking courtroom battles over intellectual property rights. Monarrch dives in with a fresh AI royalty company, aiming to safeguard creators and reshape music’s future.
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About Monarrch
Monarrch was founded in 2024 by Finbar O’Hanlon, Ken Gay, Dheeren Vélu, and John Pisciotta. With offices in Nashville, Tennessee, and Melbourne, Australia, the new company is pioneering solutions that ensure creators receive appropriate compensation when artificial intelligence (AI) generates content using their work.
The leadership team at Monarrch brings together quite some expertise across music, technology, and business innovation:
- Finbar O’Hanlon: holds 19 patents in AI and media transformation.
- Ken Gay: A live entertainment and visual design expert with over three decades of experience in major global events.
- Dheeren VĂ©lu: A generative AI and Web3 expert who chairs the AI Industry Board at RMIT and leads the AI development at Monarrch.
- John Pisciotta: A music industry entrepreneur with a background in music product development, synchronization, e-commerce, and technology.
Introducing the Stylometric Technology
Monarrch developed a patented system called “Stylometric”, which crafts a unique fingerprint for an artist’s entire catalog. This allows AI platforms to grant usage rights and make real-time royalty payments. The process merges an artist’s audio recordings, interviews, videos, images, and manuscripts into a single Stylometric profile, enabling fast and legally compliant monetization. Whenever AI generates music in the style of a particular artist or draws inspiration from their work, Monarrch ensures creators maintain control and get paid quickly.
The company partners with rights holders to guarantee proper compensation through AI-driven royalty management. It also collaborates with generative AI companies to establish frameworks that align with intellectual property laws, while engaging governments and legislators to create strong legal protections for artists in the age of AI.
Their current technology is able to track 72 elements of an artist’s body of work.
Other players besides Monarrch
Many companies are building tools that ensure creators get paid for AI-generated content based on their work.
ProRata.ai, founded by Bill Gross, forged licensing deals with DMG Media, The Guardian, and Sky News. It uses proprietary algorithms to track AI-generated material back to its source and distribute fair payments, tackling unauthorized usage.
Shutterstock, partnered with OpenAI, granting access to a huge library of images, videos, and music for AI training. This setup compensates contributors whenever their content powers AI research, advancing ethical practices.
But Monarrch, is the first to apply this model directly to music, setting a new standard for AI-driven compensation in the industry.
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