A cutting-edge service is helping artists trigger Spotify’s algorithm playlists through the use of Spotify ads.
A cutting-edge service is helping artists trigger Spotify's algorithm playlists through the use of Spotify ads.
Being included in Spotify’s playlists is a strategy for increasing exposure and growing a fan base. One Submit has introduced an approach by leveraging Spotify ads to trigger Spotify’s playlists and drive streams, for independent artists.
Cracking Spotify’s algorithm
A new revolutionary Spotify ad campaign by One Submit makes sure that the artist’s music gets played a certain number of times, based on their budget. In other words, the plan continues to generate Spotify ads until they reach the number of streams guaranteed to the artist in his campaign.
The new plan, starting in June 2024, is big news for artists who make their own music and want to promote it on Spotify. All the plays are natural, organic, and delivered in compliance with Spotify terms and conditions, and tend to trigger Spotify’s algorithmic playlists. The artist will receive a report from Spotify Ads after the campaign is over. The service is still being tested in beta mode and is only available to a small number of artists at the moment.
The new Spotify ad plan has 5 important advantages:
- Streaming is organic and certain, done in a real way according to Spotify’s strict terms and conditions.
- Musicians don’t need to deal with Spotify’s ads or figure out the complex system, we do all the hard work for you.
- Our way of using Spotify ads gets better results for the money spent compared to other typical campaigns.
- This unique method of Spotify ads generated by One Submit, tends to trigger Spotify’s algorithmic playlists, which leads to more exposure for the artists, reaching out to new music fans, and potential exposure to editorial playlists.
- Once the artist’s new track has been placed on algorithmic playlists, streams are generated after the campaign is over, which leads to long term growth.
A Case study about Anthony Vega
A case study presented by One Submit, a music promotion platform, is showing remarkable results, using a small $135 campaign budget.
One Submit has managed to place a track on Discover Weekly algorithmic playlists, 6 years after the song was released.
The 5,000-stream goal led to more than 16,000 streams in the end, a month after the campaign was over.
The song was added to the Discover weekly playlist and has already been played 7,580 times. It continues to be played even after the promotion is over.
Why is it such a big deal?
Most of the services today are not offering long-term growth; in other words, once the promotional campaign is over or the playlist has removed the song from its playlist, streaming stops and the song drops to zero activity. With the unique plan offered by One Submit, in most cases, algorithmic playlists keep going, and there’s long-term growth in the artist’s song.
What’s the fuss about algorithmic playlists?
Unlike an editorial playlist or a user-generated playlist, algorithmic playlists are music compilations, or playlists, as we call them, that are automatically generated and regularly updated by algorithms rather than being manually curated playlists by real people. These playlists are personalized to suit each Spotify user, taking into account factors such as listening habits, history, favored songs, skipped tracks, and more.
Advanced machine learning algorithms examine user data and music details to recognize patterns and offer suggestions.
As users engage with the playlist or track (liking, skipping, or adding songs), the algorithm enhances its recommendations over time.
Algorithmic playlists assist users in discovering new music that matches their preferences, broadening their horizons. Some algorithms consider elements like time of day, location, or device type, for tailored recommendations.
Being featured on an algorithm-driven playlist can attract new listeners. likes and generates new streams without any effort from the artist.
Examples of algorithm Spotify playlists
Discover weekly:
Discover weekly work by presenting 30 songs every Monday based on your music tastes—featuring a mix of releases and classic tracks—which is an excellent way to explore artists you’ll enjoy. It’s a great playlist that suggests songs that fit the tastes of Spotify users.
Daily Mix:
a bunch of playlists that are made with your favorite songs and some new songs that you will probably like based on what you listen to. The Daily Mixes suggest songs based on your listening history, it’s like having your own special radio station made just for you.
On Repeat:
If you love a song or album and keep listening to it over and over, On Repeat makes a playlist with similar music based on what you listen to a lot.
Spotify Radio:
lets you make a never-ending music station based on the song, artist, album, playlist, or podcast you like. Radio mode will keep finding songs that go well with the first song without stopping.
Release Radar:
A personalized playlist of new releases from artists the user follows or listens to, updated every Friday.
Repeat Rewind:
A playlist of tracks the user has heavily streamed in the past but hasn’t listened to recently.
Time Capsule:
A nostalgia-driven playlist of top songs that were popular during the user’s teenage years.
Why do many people like Spotify’s Discover Weekly playlist?
Spotify’s Discover Weekly Playlist is really popular because it makes it easy to find new music that you’ll really enjoy. Discover Weekly helps Spotify stand out from other music streaming services.
Spotify uses data about what people listen to and how they listen to it to make playlists that have a mix of songs people already know and new ones they might like. Because Discover weekly is personal, the playlist is very engaging, and is fun to listen to.
Every Monday the platform updates, and every user can enjoy a free new songs suitable for his own taste.
Additional Tips for getting on Discover Weekly playlist
Besides the new plan that we’ve mentioned earlier, artists can do more to increase their chances in getting onto algorithmic playlists.
Releasing new songs often helps more people notice your music on Spotify. This can make Spotify understand the kind of music you make and who likes it, making it more likely to be featured in Discover Weekly playlists.
If you’re a rising independent artist with thousands or more monthly followers, your online musical presence can raise your chances of being detected by the algorithm. Likes, new followers, and especially saves from your listeners, can also increase your chances.
Closing remarks
Algorithmic playlists are one of the best ways for artists to expose their music to new audiences without much effort from the artists themselves. The new groundbreaking plan from One Submit and their ability to create an effective Spotify promotion, can be a game changer for artists who are interested in long-term growth in their Spotify portfolio.
Since you’re here …
… we have a small favour to ask. More people are reading Side-Line Magazine than ever but advertising revenues across the media are falling fast. Unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can - and we refuse to add annoying advertising. So you can see why we need to ask for your help.
Side-Line’s independent journalism takes a lot of time, money and hard work to produce. But we do it because we want to push the artists we like and who are equally fighting to survive.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as 5 US$, you can support Side-Line Magazine – and it only takes a minute. Thank you.
The donations are safely powered by Paypal.
